🎰 Report shows betting industry's reliance on problem gamblers | Society | The Guardian

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The report does not say how many of those gamblers fall under the at risk category, one level below the generally accepted problem gambling classification, but it is likely to be a much larger percentage based on previous data. Gamblers are typically offered VIP status after losing large amounts of money with one company, which has an interest in retaining them as a customer rather than see them bet with a rival instead. In a section considering how to react to the information about VIPs, the regulator suggests several options. A Gambling Commission spokesman said it was already taking action to address poor practice linked to VIP programmes but was prepared to go further. Reuse this content.

The dependence of the UK gambling industry on high-spending VIPs, customers who are disproportionately likely to be addicts, has been laid bare in a secret report obtained by the Guardian.

We intend to consult widely on the shape of this new code, to ensure we are always putting the welfare of our customers first. We have also taken robust action against operators who fail to protect consumers and we will be even tougher if behaviour does not change.

Gambling graphic A Gambling Commission spokesman said it was already taking action to address poor practice linked gambling vip affiliates VIP programmes but was prepared to go further. The report, which has emerged as the government prepares to review gambling legislation, reveals for the first time the extent to which the industry relies on VIP schemes.

Topics Gambling. The document also lays out the option to ban VIP status. More info section of the report, obtained by the Guardian under freedom of information laws, said VIP gamblers are more likely to be addicts than ordinary customers.

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The much-criticised membership programmes reward gamblers who habitually lose large sums of money with perks such as free bets, cashback on losing wagers or football tickets. Sport betting news. VIPs are often assigned a specialist account manager, who has authorisation to offer perks such as free bets and cashback on losing gambling vip affiliates.

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The BGC launched last year as the industry faced the threat of further regulation after the crackdown on fixed-odds betting terminals FOBTs. In some cases, free gifts including tickets to sports events and even flights are offered. The bookmaker showered the gambling addict with thousands of pounds worth of gifts over two years, including free tickets to football matches and business class flights. Last year, Betfair was criticised for helping a VIP hide his gambling from his wife. VIP schemes have also been mentioned in a succession of regulatory punishments handed down by the Gambling Commission. The award of VIP status has been cited as a factor in seven out of 10 regulatory penalties issued to companies by the commission for failures to prevent problem gambling. This is more than 11 times the rate among the wider public. One section of the report highlights a concern that algorithms used by gambling companies to track betting patterns are far better at identifying people who might be worth granting VIP status to than they are at spotting problem gamblers.